Jay Jones, Senior Vice President of Triple J highlighted that this year marks the 20th year partnership of Triple J and Mazda, and went on to say, “we are honored to introduce the all-new Mazda3. This is the start of a new era for the brand. We want guests of this event to be the first in Guam to witness this new driving pleasure.”
Prior to the unveiling of the vehicle, Hiroshi Yoshida, General Manager, Market Operations Dept. No. 2, Global Sales & Marketing Division, delivered special remarks on behalf of Mazda Motor Corporation, “At Mazda we love cars. We want our products to help people live more fulfilling and vibrant lives. We also want customers to feel a strong bond with our brand. That is the foundation of our corporate vision. In Guam, one of the most important markets in Pacific Islands, which has a deep understanding of Mazda’s brand strategy and the local culture here, I am confident the New Mazda3 will further strengthen the special bond between Mazda and car lovers in Guam through the car-ownership experience and take Mazda brand into the new era.”
Since 2012, Mazda has introduced nine models featuring SKYACTIV Technology and KODO design into global markets. This has resulted in steady sales growth at approximately 50,000 units per year. In order to sustain Mazda’s growth, in 2017 they announced their long-term vision for the technology development, Sustainable Zoom-Zoom 2030. In light of the rapid changes taking place in the global automotive industry, they have taken on the challenge of solving problems facing the earth, society and people through driving pleasure, the fundamental appeal of the automobile.
In particular, there is one model which has delivered driving pleasure to a great number of Mazda customers around the world. That is Mazda3.
Mazda3 has been Mazda’s highest achiever with sales of over 6 million units in 130 countries and regions since the launch of the 1st-generation model in 2003. Mazda3 has played a leading role not only in driving their business growth worldwide but in strengthening bonds between customers and the Mazda brand.
In design, Mazda continues to explore the essence of Japanese aesthetic sensibilities, pursuing a uniquely elegant and sophisticated style that raises car design to the level of art. Mazda’s new-generation design vision models,Mazda RX-Vision and Mazda Vision Coupe won a number of prestigious design awards, showing that Mazda’s new design direction is being well received. Based on these two models, the all-new Mazda3 sedan and hatchback have very distinct personalities.
The latest SKYACTIV Technologies based on Mazda’s human-centered development philosophy are incorporated into the all-new Mazda3.Mazda’s SKYACTIV-Vehicle Architecture was developed to maximize the human body’s inherent ability to balance itself. It offers more comfortable and less tiring driving and enables all occupants to respond quickly to environmental changes, while the latest SKYACTIV engines provide responsive driving in any situation.
To learn more about the 2020 Mazda3, visit www.triplejguam.com.